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The baby boomer generation has moved through the American population like a giant wave moving through the ocean. They moved through the school system, through the work force and now they are beginning to move through the senior housing market as well. How will this affect you, as a developer? Between now and 2025, this […] Learn More

Enhancing a development organization’s brand is a wise investment. The more that your image reflects the image that you wish to attain, the closer you are to achieving your long-term goals as a developer. There are quite a few steps in order to fortify a brand or to rebrand entirely, so in this post we […] Learn More

Every project that a developer creates is a brand communication channel; a development project is a tangible representation of the development organization – this means that every constructed product visually, experientially, and qualitatively communicates what the development organization stands for. Before we delve into how we can leverage different developing strategies in order to obtain […] Learn More

When considering a development vision, many developers find the idea of sustainable design to be troublesome for a number of reasons. Buzz words such as “green buildings” and “eco-friendly” seem like trends to be avoided, and the initial investment seems staggering compared to the tried and true method of developing more traditional buildings. However, there […] Learn More

At the very heart of sustainable design is the concept of creating a product that is beneficial to all of its related elements. This means that the building adds well-being to the property owner, the tenant, the neighborhood, and the environment. Many people who speak of sustainable design think purely of the ecological aspects – […] Learn More

A brand is your reputation, and as the old saying goes: a reputation takes a lifetime to create, and a minute to destroy. It is for this reason that due care and diligence must be taken with every single project that a developer undertakes. Every new development you undertake has the power to reinforce your […] Learn More

When one thinks about the successful mixed-use projects under development, a few images come to mind. Apartments, offices, hotels and retail mixed together, with stunning walking trails and open spaces integrated throughout. Senior housing, however, is probably not among those first impressions. This has changed, as developers begin to see the value-added that senior living […] Learn More

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